(Updated March, 2015) I figure there’s no sense denying that when it comes to dating, love and relationships, well, physical attractiveness matters. We’re very visually perceptive and we infer a lot from how people look. Whether that’s right or wrong, that’s just how us humans work. The research clearly shows that whether or not people say they value physical attractiveness they still base their actions on it. Hell, even the people who truly believe that they don’t care about physical attractiveness still care about it just as much as everyone else when it comes down to who they actually date. (studystudy)

These studies show that this is equally true for both men and women. Everyone places a great deal of importance on physical attractiveness. (Other very attractive traits include warmness and compassion, earning potential, etc, yet surprisingly these traits are seemingly far less important, at least at first.)

Is that the best way to pick a partner? Who knows. Probably not. However this isn’t an article about what we should find attractive, this is an article about what we do find attractive. Some of it might surprise you. Most people guess incorrectly about quite a bit of it. Just in case you disagree though, I’ll cite all my sources so that you can draw your own conclusions.

On that note, this article is long. I’ll understand if you don’t want to read the whole thing, so here’s a quick and simple trick to make yourself instantly sexier: have a drink. It will boost your attractiveness (to yourself) by 50%. This is called the reverse beer goggles effect, aka, Beauty is in the Eye of the Beer Holder. (study) Best of all, you don’t even need to have a real drink – the placebo effect is more than enough – you only have to think you’re having a real drink.

If you’re looking for a more wholesome and longer lasting aesthetic improvement, or perhaps an improvement that other people will notice too, don’t worry – that’s what the rest of this article is all about. This is an article about the biology and physiology of gut-level irresistible attraction and exactly what it looks like.

So let’s look into what’s actually optimally attractive so you can turn even more heads and drop even more jaws than you already do.

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Bony to Bombshell is Live!

Written by Shane Duquette on April 11, 2014

Muscle-building and weight gain program for skinny women

Bony to Bombshell, our muscle-building and weight gain program for naturally skinny women, is finally finally done! It took a lot longer than we expected, but we wanted to make sure that we developed a system that didn’t just work in theory, but also in the real world with real women who really struggle with this stuff. I mean, we specialize in helping women who are fairly certain that being strong, curvaceous and bootyful is physically impossible for them. This is a program for naturally skinny women who have tried to gain weight in the past and failed – often many times.

So even though it took forever to make and even longer to test, we’re thrilled with how it came out and even more thrilled with how well our beta testers did. Here’s what it did on a few women with different body types and goals. (Check out the differences to their faces and posture, too!)

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Our Bombshell Beta Testers Rock

Written by Shane Duquette on February 12, 2014

We’re almost almost done beta testing Bony to Bombshell. We’re just tweaking a few final things. I just want to say – thank you guys so so much! I had no idea you guys would be able to kick (and build) this much ass. I’m floored.

I need to go back and double-check which progress shots / videos are cool to show off, but these transformations-in-progress we’ve definitely got permission to share. Here are some women doing an absolutely jaw-dropping job of building muscle, gaining weight, hauling huge weights and being an absolute pleasure to work with 🙂

Check it out:

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